I. Executive Summary

Company Description

Sweep & Slide Curling Center takes its name from the essential techniques of the sport it is dedicated to. The act of sweeping clears the path, while sliding delivers the stone with precision – concepts that mirror the company's commitment to providing a clear path for individuals to engage in the sport, coupled with the precision and skill development it offers. Operating in the sports and recreational industry, Sweep & Slide Curling Center is a dedicated facility tailored exclusively to the sport of curling. The center offers a premier experience for enthusiasts and newcomers alike, providing high-quality curling sheets, rental equipment, expert instruction, and a vibrant community space.

The center's key activities include managing and maintaining top-notch ice facilities, organizing leagues and tournaments, providing expert training and instruction, and offering high-quality rental equipment and merchandise. What sets Sweep & Slide apart from its competitors is its exclusive focus on curling, providing the highest standard of ice and in-house expertise, as well as creating a community-focused environment tailored to curling enthusiasts of all ages and skill levels. The target market for Sweep & Slide includes curling enthusiasts, sports hobbyists seeking new activities, youth and school teams, corporate groups, and social circles interested in unique recreational experiences.

The short-term goal of Sweep & Slide is to establish itself as a premier curling facility within the first year of operation, while the long-term goal is to become the go-to curling venue in the region within two years, all while achieving a steady increase in lane rentals and reaching operational breakeven within 18 months post-launch. This will be achieved through carefully planned marketing and sales strategies, strategic partnerships, and a strong community presence, all while maintaining a controlled cost structure to ensure sustainable profitability.

Problem

Many communities across the U.S. lack dedicated facilities for year-round curling, leaving enthusiasts and newcomers to the sport without a place to gather, learn, and compete. This has hindered the growth and accessibility of the sport, creating a clear gap in the market for a specialized and community-focused curling center.

• Curling Enthusiasts' Dilemma: Currently, curling enthusiasts in Minneapolis and surrounding areas have limited options for consistent and high-quality ice facilities. This leads to challenges in finding a reliable and dedicated space to practice or compete, ultimately hindering their ability to fully engage with the sport.
• Lack of Access for Newcomers: Individuals interested in exploring the sport of curling often face barriers such as limited availability of suitable facilities, lack of access to equipment, and a scarcity of comprehensive training programs. As a result, the entry barrier for new participants remains high, impeding the growth of the sport.
• Inadequate Community Hub: The absence of a dedicated curling center means that the local curling community lacks a central gathering place where enthusiasts of all skill levels and ages can come together, socialize, and cultivate a sense of camaraderie. Without such a hub, the sport loses opportunities for fostering a robust and vibrant community.

These challenges result in limited opportunities for skill development, reduced access for potential new players, and a fragmented community experience, presenting obstacles that prevent the sport from flourishing in the region. The lack of a dedicated curling center not only restricts the potential for growth and inclusivity within the sport but also diminishes the overall experience for both seasoned players and those looking to get involved in curling.

Solution

At Sweep & Slide Curling Center, we offer high-quality curling sheets, rental equipment, a comprehensive curling education curriculum, league memberships and tournaments, and a community-focused environment to cater to the needs of curling enthusiasts and those looking for a unique recreational experience. Our dedicated facility and specialized approach aim to address the void in dedicated curling facilities, providing individuals and teams with the opportunity to practice, compete, and bond over their shared passion for the sport.

Mission Statement

Our mission at Sweep & Slide Curling Center is to provide a dedicated and inclusive space where individuals of all ages and skill levels can experience the joy of curling. We are committed to fostering a vibrant community, promoting the growth of the sport, and delivering unparalleled customer experiences, ensuring that every visitor leaves feeling inspired and energized.

Key Success Factors

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Financial Summary

The following table outlines the projected financial performance of Sweep & Slide Curling Center over the next three years:

Ratio	2024	2025	2026
Projected Revenue	$1,000,000	$1,150,000	$1,322,500
Projected Profitability	15%	18%	20%
Expected ROI	8%	10%	12%

The business is seeking an initial investment of approximately $3 million to support facility development, equipment procurement, and initial operational costs, with expectation of a favorable return on investment in the range of 8-12%.

The financial forecast is promising, with steady revenue growth and profitability anticipated over the next three years.

Funding Requirements

As Sweep & Slide Curling Center prepares to launch its operations in Minneapolis, Minnesota, it is essential to outline the funding requirements necessary to achieve its business goals and objectives.

Categories	Amount, USD
Facility Development	$1,500,000
Ice Equipment	$500,000
Initial Operating Costs	$1,000,000
Marketing and Advertising	$150,000
Staffing	$250,000
Total funding required	$3,400,000

The funding requirements outlined above encompass the necessary capital to develop the facility, procure high-quality ice equipment, cover initial operating costs, execute marketing and advertising initiatives, and support the establishment of a dedicated and skilled team. The total funding of $3,400,000 is crucial to ensure the successful launch and sustainable operations of Sweep & Slide Curling Center.

II. Products & Services

Problem Worth Solving

Many communities across the U.S. lack dedicated facilities for year-round curling, leaving enthusiasts and newcomers to the sport without a place to gather, learn, and compete. This has hindered the growth and accessibility of the sport, creating a clear gap in the market for a specialized and community-focused curling center.

• Curling Enthusiasts' Dilemma: Currently, curling enthusiasts in Minneapolis and surrounding areas have limited options for consistent and high-quality ice facilities. This leads to challenges in finding a reliable and dedicated space to practice or compete, ultimately hindering their ability to fully engage with the sport.
• Lack of Access for Newcomers: Individuals interested in exploring the sport of curling often face barriers such as limited availability of suitable facilities, lack of access to equipment, and a scarcity of comprehensive training programs. As a result, the entry barrier for new participants remains high, impeding the growth of the sport.
• Inadequate Community Hub: The absence of a dedicated curling center means that the local curling community lacks a central gathering place where enthusiasts of all skill levels and ages can come together, socialize, and cultivate a sense of camaraderie. Without such a hub, the sport loses opportunities for fostering a robust and vibrant community.

These challenges result in limited opportunities for skill development, reduced access for potential new players, and a fragmented community experience, presenting obstacles that prevent the sport from flourishing in the region. The lack of a dedicated curling center not only restricts the potential for growth and inclusivity within the sport but also diminishes the overall experience for both seasoned players and those looking to get involved in curling.

Our Solution

At Sweep & Slide Curling Center, we offer a range of products and services that cater to the needs of curling enthusiasts, sports hobbyists, youth teams, corporate groups, and social organizations. Our goal is to provide a top-notch, dedicated curling facility that meets the highest standards of quality while fostering a sense of community and inclusivity.

• High-Quality Curling Sheets: Our facility boasts a minimum of four dedicated curling sheets designed to adhere to the standards set by the World Curling Federation. These high-quality sheets provide the perfect surface for participants to engage in the sport, ensuring a smooth and enjoyable experience for all skill levels.
• Rental Equipment: We understand the financial constraints some individuals may face when it comes to purchasing their own curling equipment. To address this, we offer high-quality rental gear, including stones, brooms, and other necessary items, making the sport accessible to a wider audience.
• Curling Education Curriculum: To promote the growth of the sport, we have developed a comprehensive curriculum for curling education. Our programs cater to beginners through to advanced players, providing expert instruction and training in a supportive and encouraging environment.
• League Memberships and Tournaments: We host leagues and tournaments for participants to showcase their skills and compete against others in a friendly and competitive setting. These events add an element of excitement and opportunity for players to develop their abilities and form lasting connections within the curling community.
• Community-Focused Environment: Unlike multipurpose ice facilities, Sweep & Slide specializes exclusively in curling, creating a community-focused environment tailored to enthusiasts of all ages and skill levels. This specialized approach ensures that our center is not just a place to play but a hub for the local curling community to thrive.

In providing these products and services, we aim to address the void in dedicated curling facilities, giving individuals and teams the opportunity to practice, compete, and bond over their shared passion for the sport. By offering high-quality equipment, expert instruction, and a community-centric atmosphere, Sweep & Slide Curling Center is poised to become the go-to venue for curling enthusiasts and those looking for a unique and engaging recreational experience.

Unique Selling Proposition

Our unique selling proposition is centered around the creation of a premier, dedicated curling facility that offers a comprehensive experience for enthusiasts and newcomers to the sport. Sweep & Slide Curling Center is set to revolutionize the way curling is experienced, fostering a vibrant community of players and providing top-notch amenities in a welcoming environment that promotes growth, learning, and competition.

	Sweep & Slide Curling Center	Competitor 1	Competitor 2
Price	Competitive pricing with flexibility for membership discounts and rental packages	Comparable pricing but limited discount options	Higher pricing with no membership or rental incentives
Quality	Dedicated curling facility adhering to the highest standards set by the World Curling Federation	General ice facilities with varying standards	Multipurpose ice facilities with limited focus on curling quality
Technology	Specialized ice surfaces specifically designed for curling	Limited curling-specific technology	Non-specialized ice surfaces
Customer Service	Community-focused environment tailored to curling enthusiasts	Varied customer service but not specific to curling community	No specialized focus on customer service
Innovation	Comprehensive curriculum for curling education, serving beginners through advanced programs	Limited educational programs	No specialized focus on innovation or education

Key Advantages

• Year-round access to a dedicated curling facility
• High-standard, specialized curling ice
• Expert instruction for different skill levels
• Community-focused environment for curling enthusiasts

Development Stage and Future Plans

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